Was macht ein „gutes“ Logo aus? Im Prinzip
lässt es sich ganz einfach darauf runterbrechen.
Dein Logo soll in erster Linie transportieren.
Dabei sollte es grafisch und technisch einwandfrei
umgesetzt werden. Eigentlich so simpel! Und doch liegt
der Teufel eben im Detail.
Über gutes und schlechtes Design lässt sich dabei streiten. Schönheit liegt schließlich im Auge des Betrachters.
Objektiv betrachtet muss Dein Logo aber einfach über
alle Kanäle schlicht und einfach funktionieren,
denn schließlich ist es Dein Markenbotschafter,
die Verbindung zwischen Dir und Deinem Kunden.
Die entsprechende Ausarbeitung ist ein stetiger Prozess,
der im engen Austausch miteinander vonstatten geht. Es geht schließlich nicht um weniger als um Dich!
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